Projects / Media & Design
A performance content partnership with Hybrid Headquarters
Hybrid Headquarters · Mumbai
The project
Hybrid Headquarters is a performance and functional-fitness brand out of Mumbai, and an official Hyrox partner, the global fitness racing series. Training there is about strength and endurance, so everything we make for them has to feel exactly that.
We work as their content partner. That runs from the identity, a bold H monogram built to read as one powerful mark, through to the films and social reels that put the brand in front of people.
The Puma collaboration is the flagship of that work: a launch film and a set of vertical reels shot inside the gym, built to stop the scroll and make you want to show up.